Is your company, brand or band in a transitional phase? - if so it’s important to make visitors aware and have a simple landing page available to them.
Consumers and fans will continue to visit your site regardless of whether you are still in business or active.
Typically, these visitors are coming to get the latest news, buy something or get date/location information. Do them a favor by cleaning up your site to reflect or guide them towards the basic information they are looking for.
1. Contact Information: Link out to your active social networks – Facebook, LinkedIn, Twitter, etc. Add your contact email – if not going to be checked regularly do not bother. Brick and morter locations can link out to their Google Place page or Yelp! review pages.
2. Media : Link out to your media sites, such as YouTube or Flickr. This directs visitors directly to your content instead of them having to search for it themselves and find it from someone else.
3. Buy Links: Your website may be down or in transition but it’s important to link out to where you want your customers or fans to purchase your products. Take the extra step and set up affiliate links for any products you may have on Amazon or iTunes.
4. Logo : Include a strong simple image of your product, logo or self.
It’s fairly simple to make a page as described above because all of the assets are already available. It it important to do this because a possible costumer who visits a site with old news and old content is immediately annoyed. A visitor to your site has millions of websites to choose from, so when they choose to visit yours – have it ready for them!
Need a page made? Contact me!
